ON Semiconductor Spring 2019 Social Media Intern in Phoenix, Arizona
The Social Media Intern is responsible for coordinating and executing the company’s social media strategy, working across key social media channels including Facebook, Twitter and LinkedIn. The successful candidate will work closely with key members of staff, external social media consultants, to learn about social media, digital communications and marketing in a business to business environment. This role will be instrumental in increasing our social media presence and gaining visibility for our brand among clients and candidates. The candidate will be expected to bring innovative ideas and have a role in assisting in managing new projects that will move the program forward. Reports To: Social Media Coordinator and Corporate Communications Manager.
Social Media Community Management
Assist with streamlining company social media accounts (e.g. Facebook, Twitter, LinkedIn, YouTube, Flicker, and other social media platforms), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities.
Increase the number of followers we have on Twitter by following and engaging with community
Monitoring and replying to Tweets from community (initially under supervision from a Director)
Posting Tweets on a daily basis (both job- and industry-related); and using tools like Sprout Social to plan forward-looking Tweets over weekends and holidays (under supervision from a Director)
Posting updates to the Company LinkedIn account (initially under supervision from a Director)
Liaising with staff internally to ensure that their company profiles are accurate and up-to date.
Posting updates to the Company Facebook account (under supervision from a Director)
Increase the number of followers we have on Facebook by following and engaging with community
Work with team to implement other channel-specific campaigns (e.g. videos to YouTube, development of Instagram page, etc.)
Coordinating and Distributing Content
Maintain a monthly social media and blogging calendar, and ensure that everyone is meeting their deadlines.
Coordinate with BU Marketers to promote content around product campaigns that include press releases, blogs and videos.
Help coordinate a guest blogger program, one guest blogger per month. Help to amplify this content through other social media channels.
Repurpose content from other sources for our own social media channels (and understand how to change the tone of the content for each channel).
Understanding and monitoring social media analytics
Track key social media analytics on a monthly basis, including Google Analytics, Bitly statistics, Terminus UTM tool, LinkedIn company stats, etc.
Track and report website statistics using Google Analytics. Look at how well specific content performs and look at the flow of traffic through to our Web site. Look at how well blog posts perform based on their ‘share rating’ and the total number of viewers and time spent on page. Look at the best performing web site pages and try to generate new content that does the same or better.
Work with the team to build monthly reporting tools on social media analytics and performance against our ‘baseline targets.’
Track links to key content such as blogs with UTM links to track where traffic is coming from.
In order to be considered for an internship, you must be a student currently enrolled in school pursuing an accredited degree program. If chosen to move forward in the interview process, we would ask each candidates to provide a writing sample as well as draft three social media posts based on a piece of content from ON Semiconductor
Local candidates only
Proven written communication skills, and a passion for writing both short- and long-copy.
Excellent verbal communications skills.
Experience in analyzing metrics and creating a plan of action accordingly;
An interest in marketing, communications, social media or reputation management;
Familiarity with key social media channels (e.g. Twitter and Facebook), social media publishing tools (e.g. Sprout Social, Hootesuite, Buffer) with Microsoft Office products (e.g. Word, PowerPoint, Excel) and Adobe Creative Suite (e.g. Photoshop, InDesign)· An ability to consistently demonstrate our values of insight, hard work, and effectiveness in your personal approach to work; An ability to manage and lead projects that will move the program forward
An entrepreneurial attitude;
Excellent attention to detail and a high motivation to learn;
A proactive, service-focused attitude towards clients and candidates and the teams you support internally;
An ability to remain calm under pressure and a robust/resilient attitude towards challenges;
An ability to prioritize work and complete tasks with quick turnaround times and minimal fuss; and
The ability to work collaboratively with a team.
ON Semiconductor (Nasdaq: ON) is driving energy efficient innovations, empowering customers to reduce global energy use. The company is a leading supplier of semiconductor-based solutions, offering a comprehensive portfolio of energy efficient power and signal management, logic, standard and custom devices. The company’s products help engineers solve their unique design challenges in automotive, communications, computing, consumer, industrial, medical and military/aerospace applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe and the Asia Pacific regions.
Title: Spring 2019 Social Media Intern
Requisition ID: 1805979
ON Semiconductor is an Equal Employment Opportunity Employer and prohibits discrimination on the basis of age, race, color, religion, gender, sexual orientation, national origin, citizenship, protected veteran status, disability status, or any other federal, state or local protected classes. ON is committed to providing equal employment opportunity to qualified individuals, regardless of protect class status.